The Domino’s Pizza Tracker is a marketing stunt/tool from Dominos pizza from 2008. I came across this concept when looking at a talk from Dan Norman and wanted write this down, because it’s an interesting talk.
In a nutshell the idea is that the pizza tracker tracks your pizza from “order” to “door”.
http://www.youtube.com/watch?v=0wLQ2IXbo4c
I think the pizza tracker was such a succes they added an upgrade to it. So called themes bases on you music taste. See them here: